Live Event · Cosmic Communication
A charity UNO tournament for Conestoga students — classic cards, surprise rules, real prizes, and a $1-per-ticket donation to the CSI Food Bank. Planned, marketed, and run by a six-person student agency.
Course
Event Planning
Team
Cosmic Communication (6)
Event Date
July 26, 2024
Venue
Conestoga College, Downtown Campus
My Role
I led all event communications and produced the event's social media content on Instagram — building the page, planning posts, and driving registrations. On event day, I also supported the on-site UNO Twist activity management, keeping the games (and the twists) moving.
The Concept
A casual UNO tournament with surprise "twist" rules layered onto classic cards. Playing a Wild Draw 4? The drawer has to confess a secret. Green Skip? Skip two adjacent players. The result: a low-pressure way for Conestoga students to socialize, take a break from academic stress, and support a cause.
Tickets were $2, with $1 of every ticket donated to the CSI Food Bank — tying the event to SDG 3: Good Health and Well-Being.
Twist
Wild +4
Drawer confesses a secret.
Twist
Skip
Skips two adjacent players.
Twist
Reverse
Everyone swaps a card left.
Twist
Draw 2
Next player picks a dare.
The Results
participants (goal was 30–40)
event profit — with $1 of every ticket to CSI Food Bank
attendees rated the event extremely satisfying
said the twists were their favourite part
Sponsors
Big thanks to Domino's Pizza and Dwarkesh Indian Cuisine, who came in with prizes and snacks that kept the tables full and the energy up.
Marketing & Social
I set up and ran @uno.with.a.twist on Instagram — the page is still live today (no longer active, but archived as proof of the campaign). Combined with targeted WhatsApp outreach to student groups, social drove a meaningful share of ticket sales in a really short window.
Attribution
of attendees said they discovered UNO With a Twist through social media.
Behind the Scenes
Team, venue, sponsors, and the crowd that turned up.
The Team
Cosmic Communication — the six-person agency behind UNO With a Twist.
Wrap-Up
Closing out the night in front of the event's Thank You screen.
Venue & Sponsors
Room setup at Conestoga's Downtown Campus with sponsor signage from Domino's Pizza and Dwarkesh Indian Cuisine.
The Crowd
72 students turned up — nearly double the 30–40 we were planning for.
Full House
End-of-event group photo with players, sponsors, and the Cosmic Communication team.
Date
July 26, 2024
Venue
Conestoga College, Downtown Campus
Turnout
72 students · goal was 30–40